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Kelley Robertson
Robertson Training Group
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Audio Programs: I Hate Cold-Calling! Prospecting Alternatives To Build Your Business

I Hate Cold Calling

$39.95 USD

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Imagine you're a general, and you and your military advisers are designing an attack on a fortified position. One of your officers makes this suggestion: "Let's attack the target with one soldier." You look at him as if he's crazy. "All right, then we'll attack it with one plane." Now you know he's crazy, and tell him so. "OK, then, we'll fire one missile at it."

You can see immediately how useless - and suicidal - sending in just one of anything is going to be. Yet that is exactly what cold calling is. Salespeople often pick a single spot and go after it single-handedly. Then you wonder why you don't get results!

The secret is learning how to develop effective systems that attract business instead of you begging for it. Motivated, qualified prospects chase you instead of you chasing them.

On this CD, you'll discover:

  • How to change your thinking to gain access to more people
  • Why cold calling can be a waste of time
  • The Rule of 3's and how to apply it to your business
  • The best way to follow up
  • Easy-to-implement direct mail campaigns that really work to get you in the door
  • How to develop and leverage strategic alliances
  • The 'giver's gain' philosophy that will help you get more referral business
  • How offering freebie learning sessions positions you as an expert, and how to do it
  • And more…

"Wow…it works! I just wanted to send a quick note to let you know…YOU ARE RIGHT.
Further to yesterday's email, I have been successful in scheduling a meeting with the executive at Co. Y for next week. I am definitely a believer now and will use this format more often."
Beth Hooper, Econopac

"I LOVE the "I Hate Cold Calling" teleforum. I have taken Nicki's advice on doing a news letter and attending any industry meetings that put me in front of the Food Service Directors. I have also set up an Equipment Demo day for them to attend. I believe all these suggestions will provide better results than just cold calling. Most of all, studying their business and discovering where they are experiencing problems or where the needs are to be met. Opening doors just got much easier."
Cindy Mitchell, Account Executive, Integra Marketing

If you're serious about improving your sales this year and want a better way to prospect, then you need this CD.

As a bonus, I'll include a copy of my eBook, "Sales Blunders that Cost You Money." This eBook outlines 15 sales mistakes that cost you money and it's free when you place your order.

 

     

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